Your Next 3 Clients are Already in Your Market.
The Complete Payroll Sales Campaign gives you everything you need. Eight touches over six weeks. Direct mail, call scripts, email templates, LinkedIn outreach, and objection handlers. Every word already written.
🗸 8 touches across 5 channels
🗸 Word-for-word call scripts
🗸 4 to 6 weeks to your first meeting
Outsourced Scale
The Complete Payroll
Sales Campaign
for Local Bureaus
Sales Campaign
for Local Bureaus
1
Direct Mail Package
Week 1
2
Email Follow-Up
Day 3-5
3
LinkedIn Outreach
Week 1
4
Phone Call + Scripts
Week 2
5
Video Email
Week 3
6
Phone Call 2
Week 4
7
Automation Email
Week 5
8
Final Call + Voicemail
Week 6
Professional Services
Healthcare Practices
Tech Companies
Financial Services
What’s Inside
The Complete Payroll Sales Campaign.
This campaign covers every channel from week one through week six. Nothing left to build from scratch.
Direct Mail Package
Touch 1
Direct Mail Package
A personalized letter, a value piece, and a one-page service overview with QR code. Physical mail gets opened. Your competitors aren't sending it.
Three Email Templates
Touches 2, 5 and 7
Three Email Templates
A follow-up email, a video email with local proof, and an automation pitch. Each has a subject line, full copy, and a note on when to send it.
LinkedIn Outreach
Touch 3
LinkedIn Outreach
A connection request and a post-accept message. Short, local, and written to feel personal rather than templated.
Three Phone Scripts
Touches 4, 6 and 8
Three Phone Scripts
Opening lines, discovery questions, an objection table covering five common pushbacks, and a voicemail script for when they don't pick up.
CRM Tagging System
Tracking
CRM Tagging System
A ready-to-use tag structure, five required tracking fields, and five reporting metrics so you know what's working after your first batch.
Target Account Profile and Launch Checklist
Bonus
Target Account Profile
A defined ICP, a pre-launch checklist, and a list of industries to skip so you're not running eight touches on accounts that were never going to convert.
Why It Works
Local Wins. Every Time You Actually Show Up.
The businesses you’re targeting are already frustrated. They’re tied to 1-800 numbers and waiting days for a callback. The Complete Payroll Sales Campaign puts you in front of them eight times before they renew with anyone else.
Their assistants have been great. Plus, they stay involved and monitor performance. It’s been a game-changer for our agency, saving us time and money. We’ll definitely be using them more.

Karen Altman, Director of Marketing, Underdog Digital
Working with Outsourced Scale has been a true blessing for me. We have several team members.
Andy Richardson, Principal Engineer, 29E6
The EA Outsourced Scale, found for me has been incredibly helpful and a huge time saver! Being able to offload redundant and time-consuming activities has been a game-changer.
Jason Gullett, VP, guHRoo
FAQs
Common Questions
Do I need a big list to run The Complete Payroll Sales Campaign?
Start with 25 to 50 accounts. The campaign is built to be tested small first. You’ll see which touches get responses before scaling to 200 accounts. A smaller list done well beats a large list done halfway.
What if I don't have client references yet?
You need relevant ones, not famous ones. Reference businesses in the prospect’s industry and size range. If you’re just starting, offer your service to two or three small businesses first. Then you have references.
How much does the direct mail piece cost to run?
For 50 accounts, budget $150 to $300. The campaign includes execution tips to keep open rates up: real stamps instead of metered mail, mailing on Tuesday or Wednesday, and handwritten envelopes where possible.
Can I use this for warm leads too?
Yes. For accounts where you already have a relationship, skip touches one and two and enter at touch three or four. The scripts handle prior context with a simple opening adjustment.
Do I need a CRM to run this?
Any system works. A spreadsheet covers the five required tracking fields. If you’re using HubSpot or Apollo, the tag structure maps directly to their custom fields.
1 New Client Covers Your Outreach Cost For The Year.
Get The Complete Payroll Sales Campaign free. Eight touches, six weeks, and everything you need to run it already written out.
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